A short and simple theory in better understanding sales and marketing lead management. And how lead classification process works down the funnel.

What is a lead conversion, why quality matters, lead generation best practices.

What is a lead conversion and why quality matters? Lead generation best practices.

In a world where demand generation, and marketing in general, are more data-driven than ever, one of the hottest topics in B2B circles is intent data.

Being one of the oldest forms of digital marketing, email marketing can still provide the best ROI To the marketers, But sometimes even the best needs better to perform well. Automation is the one missing element that works for the betterment of the traditional email marketing strategy.

With this blog, we tried to clear the confusion built around the most common questions related to script making which many telemarketers ask.

Behind publishing this blog, our sole aim is to bring awareness for this gradually dying marketing strategy called email marketing using account based (ABM) Strategies

By publishing content just on the website, don't lose some great opportunities to connect to the people outside your reach. Learn how to syndicate your content.

Dealing with a low conversion rate?  Busy in generating more leads? Aren’t you forgetting something?