5 Reasons, Why Linkedin Is So Popular Amongst B2B Marketers?
Linkedin has always been attracting professional audiences via its professional functionalities, so it’s quite usual that it becomes the most-liked candy for B2b marketers.
“The company was founded in December 2002 by Reid Hoffman and founding team member from Paypal and Socialnet.com”
It all started in 2002 when Reid Hoffman and his team formerly associated with PayPal and socialnet.com at that time, founded LinkedIn while working on a new idea for social networking alternatives, the Overall growth was slow at first- as few as 20 signups on some days- but, by the fall, it shows enough promise to attract investment from Sequoia Capital and never look back from then. As of March 2019, LinkedIn had 610 million registered members in 200 countries.
What’s the next play?
Linkedin has always attracted professionals, so it’s been quite usual that it became the most-liked candy for B2b marketers through the years, the growing popularity of LinkedIn among marketers basically relies on a few fundamentals. Here I am giving a quick abstract about 5 reasons behind the love affair of B2b marketers and linked in.
Creating Professional Success
Linkedin gain its popularity in 2004 among professionals and in such a short time become a favorite social networking platform for professionals and marketers. As it allows you to leverage social networking on very strict professionalism it is for making connections, and for the majority of professionals that means clients and business partners, being the largest professional network LinkedIn holds an image of a recruiting medium for employers and recruiters but there is more for marketing and sales, LinkedIn is a goldmine for sales.
Most of the people on LinkedIn are professionals in their circles. LinkedIn has many features for the brand and social media marketers. It can give value to your expertise through the content platform, interact with your business community via brand pages and groups to achieve a significant influence from those conversations.
Selling and generating leads
Lead generation has always been the only focus for any B2B organization that’s interested in generating growing revenues. For B2b marketers LinkedIn is probably the best medium to generate good quality leads, LinkedIn offers very personal ways of identifying potential leads, engaging them, and turning them into customers.
This is done by a good combination of listening, analyzing, participating, sharing, networking, and responding. Networking with potential clients and marketing to them indirectly through LinkedIn will increase the opportunity to make sales. which can give the B2B marketers an opportunity to identify new leads, gaining the attention of new potential customers by sharing your very best content.
“4 out of 5 LinkedIn members drive business decisions”.
“Linkedin audience has 2x powers of the average web audience”.
Source-LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016.
Innovating Social media Strategies
Social media is the most powerful form of marketing and market research the world has ever seen. But it’s not magic that happened overnight, Just like it can ruin any business reputation, helps improve business sales and reputation. B2B market realized the importance of social media in generating new prospect a long ago and such platforms like google plus, Linkedin, Facebook, Twitter, them LinkedIn is highly appreciated among marketers because of their strict professionalism policies, It can also help you reach a high number of potential decision-makers.
Advantages of social media can include: reduced marketing costs increased sales. It allows a vast number of people to see it or target specific audiences from their usage to approach. Awareness of the product or brand as people are free to share whatever they want on social media, It has grown tremendously in the last few years. From 2006 onwards the growth rate is unexpectedly very high due to the growing active user ratio on social media sites.
A Good Tool For Lead Nurturing
Somewhat it's very similar to lead generation process, with a more precise baseline to nurture any contact, like all information of your ideal customer LinkedIn does work for B2B lead nurturing as LinkedIn can narrow down your search area by building a list of potential customers where you can develop relationships with the decision-makers and communicate with them through LinkedIn and provide them all the answers related to your content to transform them paying customers, with every email you send, can blast your content for your connection that can build your company’s reputation and stronger relationship with prospects.
An Alternative For Social CRM
If you are looking for CRM options to manage your customer's relationships and that even in a very cost-efficient way, the link can be your personal social CRM because of its various features such as searching and tagging that can help you to keep track and maintain your professional relationships with your connection, sometimes it seems better than CRM tools that are already out in the market as it can generate a lot of traffic to your blog and content and with keeping in touch with our professional network we are making more strong connections with them as LinkedIn has reached more than one-third of the globe of professional audience and LinkedIn could be a platform for you where you can manage all your relationships in one go.
“The site (Linkedin) has an Alexa Internet ranking as the 28th most popular website (December 2018). According to the New York Times, “